Is product design evil?
DS 87-1 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 1: Resource Sensitive Design, Design Research Applications and Case Studies, Vancouver, Canada, 21-25.08.2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Coutts, Euan Ross; Edward, Jack; Knight, Richard; Duffy, Alex; Grierson, Hilary
Institution: University of Strathclyde, United Kingdom
Section: Resource Sensitive Design, Design Research Applications and Case Studies
Product design presents an ethical dilemma. Despite increasing awareness of limited resources the majority of product design endeavours contribute to unsustainable over-consumption. Is the product design industry self-fulfilling; creating products in order to create more products and manufacturing demand to follow suit? Through complacency has product design become unintentionally harmful and morally questionable, has it become the greatest “evil” of our time? This paper intends to provoke thought and reflection over the role of the designer and their responsibilities. Literature on the subject of ethics, morality and responsibility in product design is reviewed and discussed, the key agents who possess responsibility in design are also explored. It is proposed that designers, while aware of sustainability concerns, possess a diminished sense of personal responsibility for these concerns. A study was conducted to assess the level of empathy possessed by product designers in this regard, it is concluded that while on the whole product designers are empathetic they are complacent with respect to environmental concerns to the extent that it may be considered harmful and damaging.