IDENTIFYING AESTHETICS IN DESIGN PRODUCTS – THE 3X3 MODEL
Year: 2016
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen
Author: Vestergaard, Nanna; Eriksen, Kaare
Series: E&PDE
Institution: 1Krabbesholm Hřjskole, Denmark, 2Aalborg University, Denmark
Section: Form and Aesthetics in Collaborative Design
Page(s): 322-327
ISBN: 978-1-904670-62-9
Abstract
This paper presents a model to survey and identify aesthetic parameters in design products. In an
expanding field of abilities and knowledge of the design student, aesthetics, - being one of the
fundamental, yet “soft” qualities, specific to design -, may have a hard time finding its space
competing with more quantitatively oriented topics. When designers or design students work within a
multidisciplinary setting, these “soft” qualities tend not to argue their case very strongly. The objective
of this paper is, hence, to look at how to understand and apply a descriptive approach to aesthetics in
learning environments and to use a model to present and discuss actual aesthetic content of existing
products as well as initiate programming of the aesthetic content for new products