Representations of Design Outputs in Cross-Functional Teams
Editor: Lyndon Buck, Geert Frateur, William Ion, Chris McMahon, Chris Baelus, Guido De Grande, Stijn Verwulgen
Author: Reed, Daniel James; Bohemia, Erik
Institution: Northumbria University, United Kingdom
Section: Engineering and Product Design Practice
We aim to discuss how designers’ design concepts through outputs (design artefacts) produced during the New Product Development (NPD) process such as sketches and models might be impacting upon cross-functional NPD team members. We will use a case study of a recent international student project to explore this issue. In conclusion, we propose that design students, the emerging design professionals of the future, should be made aware of how their design ideas are communicated to and interpreted by others during NPD and the implications this has upon the development team members.